Aurora
Aurora Running Indicators allow runners to feel safe in the dark. They are non-verbal communication devices working primarily through lights to make other aware of who they are and where they are going. Like car indicators they provide vital information of directions to reduce the risk of injuries. 6.8 million people run in the UK with the number one problem being traffic, therefore a device like this is beneficial. The device works through an app which allows the user to select their light colour and if they want to connect with others for group running sessions. The group session option in addition to visibility, helps with directions between other group members.
Service
Product Design, Packaging, Branding
Year
2020
The Packaging
I wanted to create packaging that would be an experience to open. By presenting the products in this way, it look good quality and sophisticated.